Self-Care Isn’t Selfish: Why Your Skincare Ritual Deserves Better
We say it loud and proud: self-care isn’t selfish — it’s survival. And in a world that expects you to do everything, be everything, and look flawless while doing it, your self-care ritual isn’t just “nice to have” — it’s absolutely essential.
Whether it’s five minutes with your favourite cleanser, a late-night serum moment, or just locking the bathroom door and pretending you can’t hear anyone yelling “Mum!”, your skincare routine should feel like a small rebellion — a beautiful act of daily defiance in the name of your wellbeing.
At Victoria Elizabeth, we believe skincare should be more than skin deep. It should be good for you, gentle on the planet, and so gorgeous you want to gift it. That’s why we created the Victoria Elizabeth: Clean Beauty Standard — our unapologetically high bar for skincare that doesn’t mess around.
💅 Clean Beauty Isn’t a Trend. It’s a Responsibility.
Let’s get real: the skincare industry is chaotic.
Too many brands cut corners — using cheap fillers, harmful preservatives, and shady ingredient labels to boost shelf life or fake performance. The result? Pretty packaging with nasty secrets. Not on our watch.
At Victoria Elizabeth, we don’t believe in shortcuts when it comes to your skin (or the planet). We choose transparency, accountability, and formulas you can trust — no fluff, no fillers, no “proprietary blend” mysteries.
💖 What Makes the Cut?
Only ingredients that love your skin and the Earth.
🌱 Plant-powered & certified natural: Over 95% of our plant-based ingredients are organic — from botanical extracts to floral waters.
🌿 Vegan (except beeswax — and it’s strictly sustainably sourced)
🐰 100% cruelty-free — always, forever, no exceptions.
🌍 Eco-conscious from source to serum — because packaging shouldn’t outlive your great-grandkids.
❌ What Doesn’t Make the Cut?
Glad you asked. Here's the sassier side of our “no thank you” list:
🚫 Parabens – because your hormones don’t need the drama
🚫 Phthalates – banned in the EU, still lurking elsewhere. Not here.
🚫 SLS Sulfates – they strip more than just dirt. No thanks.
🚫 Carcinogens – we’d rather glow than gamble
🚫 Toxic preservatives – bye to formaldehyde and its toxic little friends
🚫 Benzene & derivatives – linked to toxicity. We don’t flirt with danger.
🚫 Silicones & siloxanes – they build up on your skin and the planet
🚫 Synthetic dyes & pigments – coal tar and carbon black? That’s a nope.
🚫 Talc & toxic fillers – smooth finish, scary side effects. Not on our shelves.
🚫 Mystery fragrances – we only use phthalate-free, safe scents (or go fragrance-free entirely)
💌 Why It Matters
Because what you put on your skin shouldn’t come with fine print. You deserve transparency. You deserve results. And honestly? You deserve skincare that lives up to the glow you already give off.
So whether you’re buying for yourself, your bestie, or your baby daddy (who’s definitely not sleeping but still wants to look alive), you can trust that every Victoria Elizabeth product is clean, conscious, and joyfully giftable.
✨ The Bottom Line?
Clean beauty shouldn’t be complicated.
It should be luxurious, safe, and wrapped in a pun so good you’ll want to buy it twice.
So go ahead — light the candle, apply the serum, shut the door.
Your ritual. Your rules.
And don’t let anyone call it selfish.